Privacy policy

Privacy Policy


At Lush Property, we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, and safeguard your data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.


1. Information We Collect

We may collect the following types of information:

  • Name, contact number, and email address
  • Booking details and stay preferences
  • Payment and security deposit information (processed securely through a trusted third-party platform)
  • Identification documents for verification and security purposes
  • Communication records (messages, emails, or other correspondence)

2. How We Use Your Information

We use your information to:

  • Process and manage bookings, payments, and deposits securely
  • Verify guest identity for safety and compliance
  • Communicate with you regarding reservations, inquiries, or support
  • Improve our services and overall guest experience
  • Meet legal, tax, or regulatory requirements

3. Lawful Basis for Processing

We process your personal data based on one or more of the following lawful bases:

  • Contractual necessity – to fulfil a booking or reservation you’ve made
  • Legitimate interest – to manage our business operations efficiently
  • Legal obligation – to comply with applicable laws and regulations
  • Consent – where you have explicitly agreed (e.g., marketing emails)

4. Data Security

We take appropriate technical and organisational measures to safeguard your information against loss, misuse, or unauthorised access. Only authorised staff have access to your data for legitimate business purposes.


5. Sharing of Information

We do not sell or rent your personal data. Some data may be securely processed by trusted third-party service providers (such as booking, payment, or verification platforms) solely to facilitate your booking and stay.


6. Data Retention

We retain your personal data only as long as necessary to fulfil the purposes outlined above, or as required by law.


7. Your Rights

Under UK GDPR, you have the right to:

  • Access the personal data we hold about you
  • Request correction of inaccurate data
  • Request deletion of your data where appropriate
  • Object to or restrict processing in certain situations
  • Request data portability

To exercise any of these rights, please contact us at enquiries@reallushproperties.com.


8. Updates to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The latest version will always be available on this page.